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Market Ethos
Product Updates
Feb 21 - 20235 min readNavigate Choppy Markets with Purpose Premium Yield Fund’s Proven Options Strategy
It was a tough time for investors in 2022. But amongst all the bad, Purpose Premium Yield Fund boasted very strong absolute and relative performance....
Product Updates
Oct 25 - 20224 min readIs Cash King? How to Maximize Yield in Today’s Market
Until recently, two beliefs were common: that the 60/40 portfolio was ideal for most investors, and that “cash was trash.” And with rates at zero for much of the past three years, money market was a forgotten asset class. Until now....
Product Updates
Apr 04 - 20226 min readHow to Position Portfolios for Rate Hikes
We believe it is time to dig a few layers deeper into the effects of interest rates and duration on portfolios and ways to mitigate that very same risk....
Product Updates
Mar 24 - 20223 min readCapturing Commodities Upside with Purpose Diversified Real Asset Fund
Commodity prices have gone parabolic with strong underlying fundamentals exacerbated by the unfolding war and humanitarian crisis in Ukraine....
Product Updates
Mar 11 - 20224 min readPurpose Diversified Real Asset Fund
Markets declined in February over concerns about interest rate hikes and the possibility that Federal Banks around the world, including the U.S. Federal Reserve, may dampen growth in an effort to suppress inflation. ...
Product Updates
Feb 14 - 20227 min read5 Reasons to Love HEAL
The markets have certainly had their share of challenges over the past couple of years and have triumphantly relented to new highs. This new market environment is set to challenge most traditional portfolio allocations and working assumptions of the past decade. ...
Product Updates
Oct 25 - 20214 min readThe Pandemic, Inflation, and the Purpose Diversified Real Asset Fund
As Coronavirus fears wane, and global economies start to recover on the shoulders of stimulus, there has never been a more important time for investors to think about inflation and what it means for their portfolios....
Product Updates
Sep 09 - 20217 min readPrivate Debt: A Defensive Alternative Investment Built for Tomorrow
The use of alternative investments in investor portfolios has increased dramatically over the last decade....
Product Updates
Jul 12 - 20216 min readReap the Reward Without the Risk: Protecting Portfolios from Inflation
As traditional assets are generating some of the lowest yields in history, income-oriented investors are faced with a dilemma: do you change your strategy by taking on more risk? Or tolerate a lower level of income? ...
Product Updates
Jan 13 - 20215 min readGetting ahead of the emerging markets curve
Emerging market (EM) equities are seeing strong inflows as investors respond to developing global trends and rotate capital into the space...
Product Updates
Dec 09 - 20203 min read5 Years, 5 Stars and 5 Reasons to be Tactical
It paid to be tactical in 2020. See why adding a tactical component to your portfolio isn’t as tough as it sounds...
Product Updates
Oct 21 - 20205 min readThe Anatomy of an Award-Winning Credit Fund
The investment team at Purpose Investments is honoured to win the 2020 Canadian Hedge Fund Award for best three-year performance in the Credit Focused category...
Product Updates
Oct 05 - 20205 min readExperiencing a Canadian First: Purpose Structured Equity Yield Portfolio
When we first launched Purpose Structured Equity Yield Portfolio in October 2019, we were facing an uncertainty that cast a long shadow over the markets...
Product Updates
Aug 27 - 20204 min readWhy your dividend strategy should look forward
Dividend investing has always been a core strategy that we’ve stood behind here at Purpose...
Product Updates
May 20 - 20205 min readPurpose Special Opportunities Fund: Built for 2020 and beyond
Purpose Special Opportunities Fund came into the year looking for a new direction...
Product Updates
May 01 - 20206 min readThe case for buying gold and why KILO is the smartest way to do it
The reasons for buying gold are stronger today than they have been in decades....
Product Updates
Nov 29 - 20194 min readHow Purpose Tactical Asset Allocation Can Help Manage Uncertainty
We are currently in the eleventh year of a bull market that has been primped and poked with previously unimagined amounts of monetary stimulus...
Product Updates
Nov 06 - 20195 min readA Canadian First in Private Debt: Fight Uncertainty with Purpose Specialty Lending Trust
With the S&P 500 at near all-time highs and Treasury yields at fresh lows, the outlook in fixed income and equity markets is as uncertain as ever...
Product Updates
Oct 22 - 20194 min readA Cutting-Edge Canadian First To Combat Uncertainty: Purpose Structured Equity Yield Portfolio
Uncertainty continues to cast a long shadow over the markets...
Product Updates
Sep 16 - 20194 min readWhy Purpose Premium Yield Fund Is A Proven Guard Against Uncertainty
It’s often said that investors love certainty. That makes a lot of sense...
Product Updates
Mar 12 - 20193 min readGreen shoots amid rising cannabis valuations
February was another positive month for the cannabis sector...
Product Updates
Feb 21 - 20235 min read