Portfolios With a Purpose
Sep 17 - 20256 min read

The Comfort Trap

After more than a decade of dominance, U.S. equities have saturated many portfolios. But with international equities seeing increased performance, is a change in leadership on the horizon?...

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
Aug 28 - 20256 min read

Closing the Gap

The real job of a portfolio manager is twofold: to manage the portfolio and manage the narrative. So how can you tell the right story so client perceptions line up with portfolio realities?...

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
Jul 30 - 20255 min read

The Mirror Test

Portfolio managers spend more time looking through the windshield than the rearview mirror. But reflecting on past trades can help you unlock major improvements and bring a new level of clarity to your process....

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
Jun 26 - 20255 min read

The Almighty Portfolio

It's easy to obsess over the trades you didn't make or the opportunities you missed. But even with hindsight, building the perfect portfolio would have been harder than you may think....

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
May 29 - 20255 min read

Global in Name Only

For many investors, “global equity” means a diversified portfolio with exposure across regions. But these days, it means one thing: The United States. And investors may be holding more of it than they think....

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
Apr 30 - 20256 min read

The Blueprint

By establishing consistent baselines from the outset, you shift the conversation away from chasing returns and toward understanding how the portfolio is structured and why....

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
Mar 27 - 20256 min read

Price Check, Please!

With CRM3 coming down the pipe, some advisors and portfolio managers might be feeling pressure about fees. But those who can clearly show the value the products add may stand to gain....

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
Feb 27 - 20257 min read

Prompt Paradox: Round Two

LLMs can synthesize a summary of several economic forecasts in seconds. For a lot of things, this kind of efficiency is a game-changer; it certainly helps us work faster. But it does make you wonder: does unlimited access to information actually make us more intelligent?...

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
Jan 30 - 20255 min read

The “La La La” Method

Over the past six months, there has been a flurry of headlines, and having the ability to put your head in the sand and block out the noise has arguably never been more important. ...

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
May 16 - 20247 min read

Dividend Divergence

Higher yields, inflation, and growth gyrations have increased performance dispersion in the dividend space. We believe a more active or rotational approach to dividend investing has become more optimal....

Derek Benedet

byDerek Benedet

Portfolios With a Purpose
Apr 11 - 20248 min read

Optimization

When it comes to portfolios, you often hear the term "optimize" thrown around, but what does it really mean to "optimize” a portfolio?...

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
Mar 14 - 20246 min read

High-Quality Investing

The fundamental truth in investing is that no matter your expertise, you won't always make the correct call, whether it's a company or an overall portfolio tilt. Nor should you want to....

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
Jan 11 - 20246 min read

Balancing Act

From the outside looking in, the lifestyle of a portfolio manager typically looks very attractive. This belief stems from the dynamic nature of the role, which includes the benefit of individual financial acumen, the opportunity to shape the lives of Canadians....

Brett Gustafson

byBrett Gustafson

Portfolios With a Purpose
Oct 05 - 20237 min read

A Little Off the Cuff

Few things compare to the feeling of stepping out of your tailor’s shop in a perfectly fitted ensemble, be it a finely tailored suit or an elegantly crafted dress. It’s that singular moment when your attire aligns with you, and you enjoy the unique sense of being tailor-made for distinction....

Brett Gustafson

byBrett Gustafson